Mallory Johns

Zazoom is a digital media organization that produces and distributes engaging video news entertainment to AOL, Yahoo, NDN, and Dailymotion, under the brand Buzz60.

Key Responsibilities/Strategy:
Lead the Social Media department to distribute video news entertainment across YouTube, Facebook, Twitter, #waywire, Google+ for branded channel Buzz60.
Engage daily with a fanbase of over 13K and create content+copy tailored specifically to each social network and audience.
Target outreach to influential bloggers, users in the Twittersphere, forums, fan sites, and YouTube superstars, to build new relationships and forge new partnerships.
Use audience engagement and brand reputation to determine new strategies for content creation, pitching new stories to the editorial team, and to create new social campaigns to excite our audience.
Take photographs, create GIFs, Vines, and behind-the-scenes videos, to share with our audience.
Host Tweetchats and Google Hangouts with our hosts to build a richer engagement experience for our community.

Reporting:
Develop and monitor KPIs, used to measure the success of social media efforts.
Weekly and monthly report to Executive Team on fan growth, engagement, video views, and revenue attributed to social media.
Meet with video hosts once a week to assess their social media presence, and modify their social media strategy

Successes:
Grew the Buzz60 community (YouTube, Facebook, Twitter) 232% in less than 6 months
** Grew the Buzz60 Facebook page 546% over an 8 month period w/ less than $500 ad spend
Built 3 successful relationships with influential sites, yielding over 1K video views (PSFK.com, CuteOverload.com, HooplaHa.com)
Twitter CTR of content increased 900%, and total views of content across social networks increased 6315% in 8 months
Hosted Buzz60’s first Google Hangout, which was shortlisted as an official event for Social Media Week NYC 2013

Two Headed Geek Productions is a new indie game developer & that hopes to merge the worlds of geek subculture with art, music, and video games. Recently produced the Flash game FUEL UP.

Key Responsibilities Include:

- Sonic branding
- Sound Design
- Digital marketing

Mixing Engineer. Music Producer. Composer. Sound Designer.

Credits:

* FUEL UP (2012) Music Composition, Sound Design
** Whisky by Anna Denos (2012) Audio Mixing, Mastering
*** American Viral (2012) Audio Mixing, Sound Design - New York TV Festival Independent Pilot Selection

Legend:

* video game
** music
*** film in festival

Since its founding in 2005, Dramatic Health has stood at the forefront of high quality healthcare video production, and the online/mobile distribution of those assets to clients such as Novartis and Gilead Sciences; 15th Annual Webby Award Winner in the Pharmaceutical Website Category.

- Built a loyal community of 500+ health advocates on Twitter in 6 months w/ $0 ad spend.
- Targeted key bloggers and health advocates, increasing brand awareness and exposure, and leading to three successful partnerships.
- Examined site and social analytics to effectively program content relevant to each partner’s audience.
- Ran a successful Meatless Monday Tumblr campaign that received recognition from the official Meatless Monday Twitter account.
- Designed an E-mail marketing campaign of 200+ subscribers to highlight weekly health videos and inspiring health content.
- Worked in tandem with website designers and engineers to troubleshoot, facilitate a clean website aesthetic, and on-board iFrames to new partners.
- Intern Supervisor: Interviewed and hired new interns; contributed to their professional development.
- Acted as a key member of the Video Editorial Team at DHI to facilitate the production of engaging & inspiring health video content to match up with our Editorial Calendar.
-Drafted Protocol documents & technical literature.
- Assistant cinematographer using the Sony EX1 Camera, interviewed subjects for film series, & was an assistant film editor using Final Cut Pro & Adobe Media Encoder.

- Studio upkeep & maintenance.
- Reception duties.
- Assisting the chief engineer during recording sessions.
- Shadowing composers.

- Reception & Clerical Duties.
- Ordering technical equipment for the Music Tech Dept.
- Student worker management.
- Organization of Purchase Requisitions using FileMaker Pro.

- Reception & Clerical duties.
- Music supervision for TV promos.
- Studio Upkeep.

** Time was spent learning the basics of Voice-Overs & Sound Design for television commercials & promotions.